Category
AI Service Design
Time
Feb - May 2025
Team
Jerry Cai
Gavin Zeng
Mona Wang
Amber Wang
My Role
Product Lead
Product Research
Interaction Design
Front-End Development
Developed in collaboration with Cedars-Sinai Cancer, ScreenBridge is an AI-driven service designed to bridge the gap between underserved community with local Community Health Workers, providing accessible cancer pre-education and screening guidance.
Developed in collaboration with Cedars-Sinai Cancer, ScreenBridge is an AI-driven service designed to bridge the gap between underserved community with local Community Health Workers, providing accessible cancer pre-education and screening guidance.
Developed in collaboration with Cedars-Sinai Cancer, ScreenBridge is an AI-driven service designed to bridge the gap between underserved community with local Community Health Workers, providing accessible cancer pre-education and screening guidance.
Background
Background
Navigating healthcare has become increasingly complex while public health budget cuts have severely reduced the capacity of outreach professionals. In partnership with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and Community Outreach and Engagement (COE), this project aims to develop an AI-powered navigation tool that bridges critical gaps in public health outreach, addressing disparities in screening rates across Southern California.
Navigating healthcare has become increasingly complex while public health budget cuts have severely reduced the capacity of outreach professionals. In partnership with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and Community Outreach and Engagement (COE), this project aims to develop an AI-powered navigation tool that bridges critical gaps in public health outreach, addressing disparities in screening rates across Southern California.
Navigating healthcare has become increasingly complex while public health budget cuts have severely reduced the capacity of outreach professionals. In partnership with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and Community Outreach and Engagement (COE), this project aims to develop an AI-powered navigation tool that bridges critical gaps in public health outreach, addressing disparities in screening rates across Southern California.
185+
185+
Language Spoken
Language Spoken
Language Spoken
10 Million
10 Million
Diverse Resident
Diverse Resident
Diverse Resident
185+
185+
Cancer Screening Rate
Cancer Screening Rate
Cancer Screening Rate
Team & Project Timeline
Team & Project Timeline
As Product Lead, I directed the end-to-end product vision, bridging the gap between technical feasibility and community empathy. I managed a cross-functional team of three, establishing the design system and ensuring a seamless integration between our digital tool and the physical outreach workflows designed by the service team.
As Product Lead, I directed the end-to-end product vision, bridging the gap between technical feasibility and community empathy. I managed a cross-functional team of three, establishing the design system and ensuring a seamless integration between our digital tool and the physical outreach workflows designed by the service team.
As Product Lead, I directed the end-to-end product vision, bridging the gap between technical feasibility and community empathy. I managed a cross-functional team of three, establishing the design system and ensuring a seamless integration between our digital tool and the physical outreach workflows designed by the service team.
Project Outcome
Project Outcome
I utilized Google AI Studio to rapidly vibe code a functional MVP. The solution is currently under evaluation and has entered the R&D phase at Cedars-Sinai.
I utilized Google AI Studio to rapidly vibe code a functional MVP. The solution is currently under evaluation and has entered the R&D phase at Cedars-Sinai.
Research
Research
Community Wildfire Detection Ecosystem
Community Wildfire Detection Ecosystem
Community Wildfire Detection Ecosystem
In collaboration with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and the Community Outreach and Engagement (COE) team, we analyzed community data to pinpoint the root causes of screening disparities.
In collaboration with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and the Community Outreach and Engagement (COE) team, we analyzed community data to pinpoint the root causes of screening disparities.
In collaboration with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and the Community Outreach and Engagement (COE) team, we analyzed community data to pinpoint the root causes of screening disparities.
Insights
Insights
Community Health Workers are identified as the essential link to bridging the awareness gap, succeeding where traditional outreach fail by delivering trusted, culturally tailored guidance.
Community Health Workers are identified as the essential link to bridging the awareness gap, succeeding where traditional outreach fail by delivering trusted, culturally tailored guidance.
Community Health Workers are identified as the essential link to bridging the awareness gap, succeeding where traditional outreach fail by delivering trusted, culturally tailored guidance.
Primary Research
Primary Research
Primary Research
Interview Insights
Interview Insights
Interview Insights
Lack of Cultural Adaptation
Lack of Cultural Adaptation
“Most of our education materials are in English, but many people in the Latinx community who don’t speak English. I’m the only one here who speaks Spanish and I can’t be there every time.”
“Most of our education materials are in English, but many people in the Latinx community who don’t speak English. I’m the only one here who speaks Spanish and I can’t be there every time.”
“Most of our education materials are in English, but many people in the Latinx community who don’t speak English. I’m the only one here who speaks Spanish and I can’t be there every time.”
-Latinx Community Navigator
Low Health Literacy Alignment
Low Health Literacy Alignment
“In routine doctor-patient communication, we found that patients generally have challenges in understanding several key pieces of information, especially regarding the basis for diagnosis, treatment plans.”
“In routine doctor-patient communication, we found that patients generally have challenges in understanding several key pieces of information, especially regarding the basis for diagnosis, treatment plans.”
“In routine doctor-patient communication, we found that patients generally have challenges in understanding several key pieces of information, especially regarding the basis for diagnosis, treatment plans.”
-Latinx Community Navigator
Resource Accessibility Gap
Resource Accessibility Gap
“In the Korean community, thirty percent don’t have insurance, and the other only have employee insurance. Even those with coverage often don’t know what’s included and how to use it for screenings.”
“In the Korean community, thirty percent don’t have insurance, and the other only have employee insurance. Even those with coverage often don’t know what’s included and how to use it for screenings.”
“In the Korean community, thirty percent don’t have insurance, and the other only have employee insurance. Even those with coverage often don’t know what’s included and how to use it for screenings.”
-Korean CHWs
Current Service Blueprint
Current Service Blueprint
Current Service Blueprint
In collaboration with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and the Community Outreach and Engagement (COE) team, we analyzed community data to pinpoint the root causes of screening disparities.
In collaboration with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and the Community Outreach and Engagement (COE) team, we analyzed community data to pinpoint the root causes of screening disparities.
In collaboration with Cedars-Sinai Cancer Research Center for Health Equity (CRCHE) and the Community Outreach and Engagement (COE) team, we analyzed community data to pinpoint the root causes of screening disparities.
Painpoints
Painpoints
Painpoints
Language & Cultural Barriers
Non-English speakers currently rely on generic translation tools or family members to bridge communication gaps. This often leads to misinterpretation of complex medical terms and eligibility requirements, increasing anxiety and mistrust.
Fragmented Resources
Critical information is scattered across disconnected touchpoints—from physical posters to hospital websites. Users often get lost in the system, forcing them to wait for the next physical event to ask for help.
Critical information is scattered across disconnected touchpoints—from physical posters to hospital websites. Users often get lost in the system, forcing them to wait for the next physical event to ask for help.
Critical information is scattered across disconnected touchpoints—from physical posters to hospital websites. Users often get lost in the system, forcing them to wait for the next physical event to ask for help.
Generic Information
Current educational materials are static, "one-size-fits-all" brochures. They fail to address individual health risks or specific demographics, leaving users unsure about their personal screening needs.
Current educational materials are static, "one-size-fits-all" brochures. They fail to address individual health risks or specific demographics, leaving users unsure about their personal screening needs.
Current educational materials are static, "one-size-fits-all" brochures. They fail to address individual health risks or specific demographics, leaving users unsure about their personal screening needs.
Solution
Solution
Solution
Scalable Multilingual Access
Centralized Resource Hub
Personalization Education
HMW
HMW
How might we empower navigators to focus on building trust by offloading complex, repetitive education to a multilingual AI assistant?
How might we empower navigators to focus on building trust by offloading complex, repetitive education to a multilingual AI assistant?
How might we empower navigators to focus on building trust by offloading complex, repetitive education to a multilingual AI assistant?
AI Design Solution
AI Design Solution
The goal of the Field research is to understand the challenges beginners face on track from a first-person perspective
The goal of the Field research is to understand the challenges beginners face on track from a first-person perspective
The goal of the Field research is to understand the challenges beginners face on track from a first-person perspective
HIPPA Standards
HIPPA Standards
HIPAA (Health Insurance Portability and Accountability Act) sets the national standard for protecting sensitive patient data. In this project, strict adherence to HIPAA meant we could not rely on traditional data-heavy AI training. Instead, we had to architect a system that prioritized user privacy and trust above data collection, ensuring no personal health information was ever compromised.
HIPAA (Health Insurance Portability and Accountability Act) sets the national standard for protecting sensitive patient data. In this project, strict adherence to HIPAA meant we could not rely on traditional data-heavy AI training. Instead, we had to architect a system that prioritized user privacy and trust above data collection, ensuring no personal health information was ever compromised.
HIPAA (Health Insurance Portability and Accountability Act) sets the national standard for protecting sensitive patient data. In this project, strict adherence to HIPAA meant we could not rely on traditional data-heavy AI training. Instead, we had to architect a system that prioritized user privacy and trust above data collection, ensuring no personal health information was ever compromised.
Core Challenges
Core Challenges
Our AI implementation faced strict HIPAA constraints that limited data collection, requiring us to design for maximum impact with minimal user information.
Our AI implementation faced strict HIPAA constraints that limited data collection, requiring us to design for maximum impact with minimal user information.
Our AI implementation faced strict HIPAA constraints that limited data collection, requiring us to design for maximum impact with minimal user information.
AI Workflow Solution
We designed a hybrid architecture that starts with a structured, rule-based survey for privacy, using AI only as an optional retrieval tool grounded in verified medical sources.
We designed a hybrid architecture that starts with a structured, rule-based survey for privacy, using AI only as an optional retrieval tool grounded in verified medical sources.
We designed a hybrid architecture that starts with a structured, rule-based survey for privacy, using AI only as an optional retrieval tool grounded in verified medical sources.
Key User flow & Iterations
Key User flow & Iterations
From Product to Service Ecosystem
From Product to Service Ecosystem
Our research revealed that technology without human context feels alienating. An app alone isn't enough. We realized the solution required a hybrid Service Design model: leveraging physical workshops and human navigators to "onboard" users into the system, using the digital tool to empower them, rather than replacing the human connection they rely on.
Our research revealed that technology without human context feels alienating. An app alone isn't enough. We realized the solution required a hybrid Service Design model: leveraging physical workshops and human navigators to "onboard" users into the system, using the digital tool to empower them, rather than replacing the human connection they rely on.
Our research revealed that technology without human context feels alienating. An app alone isn't enough. We realized the solution required a hybrid Service Design model: leveraging physical workshops and human navigators to "onboard" users into the system, using the digital tool to empower them, rather than replacing the human connection they rely on.
Service Design
Service Design
ScreenBridge Ecosystem
ScreenBridge Ecosystem
We design the whole journey pre-education journey into 4 main stages with each stage, our audiences will gradually learn about the idea of cancer screening and involve in the screening navigation process.
We design the whole journey pre-education journey into 4 main stages with each stage, our audiences will gradually learn about the idea of cancer screening and involve in the screening navigation process.
Campaign
Campaign
Campaign
By adopting a multilingual approach, the campaign is designed to resonate with and attract diverse local demographics
By adopting a multilingual approach, the campaign is designed to resonate with and attract diverse local demographics
Market Outreach Event
Market Outreach Event
Market Outreach Event
Central Avenue Farmers' Market
Central Avenue Farmers' Market
Central Avenue Farmers' Market
We targeted the Central Avenue Farmers' Market—a vital community hub with high local traffic—as a primary touchpoint for Community Health Workers to engage residents in a familiar, trusted environment.
We targeted the Central Avenue Farmers' Market—a vital community hub with high local traffic—as a primary touchpoint for Community Health Workers to engage residents in a familiar, trusted environment.
We targeted the Central Avenue Farmers' Market—a vital community hub with high local traffic—as a primary touchpoint for Community Health Workers to engage residents in a familiar, trusted environment.
Incentivized Entry Point
Incentivized Entry Point
Incentivized Entry Point
Strategically placed at the market entrance, this station uses gamified incentives and merchandise to capture attention, encouraging residents to visit the main booth for a prize.
Strategically placed at the market entrance, this station uses gamified incentives and merchandise to capture attention, encouraging residents to visit the main booth for a prize.
Strategically placed at the market entrance, this station uses gamified incentives and merchandise to capture attention, encouraging residents to visit the main booth for a prize.
The "ScreenBridge" Pop-up
The "ScreenBridge" Pop-up
The "ScreenBridge" Pop-up
Designed as an open and inviting structure, the booth bridges the gap between clinical resources and the community, offering a safe, warm space for health conversations
Designed as an open and inviting structure, the booth bridges the gap between clinical resources and the community, offering a safe, warm space for health conversations
Designed as an open and inviting structure, the booth bridges the gap between clinical resources and the community, offering a safe, warm space for health conversations
Community Integration
Community Integration
Embedded within the high-traffic Central Avenue Farmers' Market, the setup allows Community Health Workers to engage locals in a familiar, trusted environment
Embedded within the high-traffic Central Avenue Farmers' Market, the setup allows Community Health Workers to engage locals in a familiar, trusted environment
Embedded within the high-traffic Central Avenue Farmers' Market, the setup allows Community Health Workers to engage locals in a familiar, trusted environment
Cedars-Sinai Community Workshop
Cedars-Sinai Community Workshop
Cedars-Sinai Community Workshop
The Community workshop also serves as a launchpad for the ScreenBridge app, addressing health concerns and providing real-time support for user onboarding.
The Community workshop also serves as a launchpad for the ScreenBridge app, addressing health concerns and providing real-time support for user onboarding.
The Community workshop also serves as a launchpad for the ScreenBridge app, addressing health concerns and providing real-time support for user onboarding.
App Solution
App Solution
ScreenBridge App
ScreenBridge App
ScreenBridge App
Empowers residents with pre-learning materials to understand screening processes, while providing a comprehensive resource hub for immediate community support
Empowers residents with pre-learning materials to understand screening processes, while providing a comprehensive resource hub for immediate community support
01 - Onboarding
Inclusivity Onboarding
Inclusivity Onboarding
We allow users to set an optional secondary language to cross-reference and translate. We remove the cognitive barrier and ensure user fully understands when using the app service.
We allow users to set an optional secondary language to cross-reference and translate. We remove the cognitive barrier and ensure user fully understands when using the app service.
02 - Screening Survey
Privacy-First Personalization
Privacy-First Personalization
By answering these simple questions, users receive a personalized pre-education plan, all within a secure framework that ensures strict medical compliance
By answering these simple questions, users receive a personalized pre-education plan, all within a secure framework that ensures strict medical compliance
By answering these simple questions, users receive a personalized pre-education plan, all within a secure framework that ensures strict medical compliance
03 - Screening Guide
Curated Screening Guide
Curated Screening Guide
We compile a tailored FAQ guide that breaks down complex medical info into accessible basics, helping users understand the 'why' and 'how' of screening while encouraging them to take action
We compile a tailored FAQ guide that breaks down complex medical info into accessible basics, helping users understand the 'why' and 'how' of screening while encouraging them to take action
We compile a tailored FAQ guide that breaks down complex medical info into accessible basics, helping users understand the 'why' and 'how' of screening while encouraging them to take action
04 - Intelligent Q&A Assistant
AI Support & Human Connection
AI Support & Human Connection
Users can ask follow-up questions via the AI chatbox. Responses are generated strictly from our internal resource library to ensure medical accuracy and compliance. The system also offers a seamless link to Community Health Workers (CHWs) for personalized human support
Users can ask follow-up questions via the AI chatbox. Responses are generated strictly from our internal resource library to ensure medical accuracy and compliance. The system also offers a seamless link to Community Health Workers (CHWs) for personalized human support
05- Cancer Resource Hub
Verified Resource Center
Verified Resource Center
We provide a trustworthy platform for screening inquiries, powered exclusively by verified medical resources. It simplifies complex information, making it easy for users to find clinics and move forward with their health journey
We provide a trustworthy platform for screening inquiries, powered exclusively by verified medical resources. It simplifies complex information, making it easy for users to find clinics and move forward with their health journey
Develop & Reflection
Develop & Reflection
Vibe Coding Development
Vibe Coding Development
We streamlined the deliver process by integrating Figma Make with Google AI Studio. Leveraging the speed of the Gemini Flash model, we 'vibecoded' the app—rapidly translating designs into a fully workable prototype for immediate testing.
We streamlined the deliver process by integrating Figma Make with Google AI Studio. Leveraging the speed of the Gemini Flash model, we 'vibecoded' the app—rapidly translating designs into a fully workable prototype for immediate testing.
01
Redefining Accessibility in Healthcare
Redefining Accessibility in Healthcare
True accessibility goes beyond legibility—it is cultural. By simplifying medical jargon and offering multi-language support, design can dismantle the barriers that exclude marginalized communities from care.
True accessibility goes beyond legibility—it is cultural. By simplifying medical jargon and offering multi-language support, design can dismantle the barriers that exclude marginalized communities from care.
02
Bridging Tech with Human Empathy
Bridging Tech with Human Empathy
Technology should facilitate, not replace, human connection. ScreenBridge acts as a 'warm handoff,' empowering users with knowledge before seamlessly connecting them to Community Health Workers for support.
Technology should facilitate, not replace, human connection. ScreenBridge acts as a 'warm handoff,' empowering users with knowledge before seamlessly connecting them to Community Health Workers for support.
03
Accelerated Prototyping with AI
Accelerated Prototyping with AI
AI-assisted coding bridged the gap between design and deployment. This agility allowed for rapid delivery of functional prototypes, shifting focus from technical implementation to immediate value validation.
AI-assisted coding bridged the gap between design and deployment. This agility allowed for rapid delivery of functional prototypes, shifting focus from technical implementation to immediate value validation.